Win more business

With over two decades of proven success as a proposal writer and editor, I've helped companies across a range of sectors articulate their value clearly, leading to 170+ successful bids worth over £400m.

Proposal writer

Expertise you can count on

Are you looking to win more bids, make your content stand out or make sure that your documents look professional and are polished to perfection?

I help businesses create content that wins contracts, drives growth and communicates their value with clarity and impact. From multimillion-pound, complex bids to marketing copy and technical documents, I specialise in crafting, editing and refining content that connects with audiences and delivers results.

With over 26 years of experience and a successful track record of helping businesses secure 170+ contracts worth over £400 million in value, I combine a meticulous attention to detail with a knack for crafting compelling narratives.

Get in touch to make your message stronger, your bids more persuasive and your content flawless and impossible to ignore.

Contact: me@alliemoon.com

Bid review

Comprehensive review of your bid content, providing actionable feedback to improve responses. Suggestions will help make sure questions are fully answered, aligned with the evaluation criteria and bid guidelines and supported by evidence to increase your chances of success.

Editing and proofreading

Polished, professional and error-free documents are essential for making a strong impression. With a focus on consistency, clarity, grammar, style and tone, I elevate content to reflect the highest standards of quality and professionalism.

Content writing

Persuasive, customer-focused content communicates your solutions, value propositions and win themes effectively. I transform complex information into clear, compelling narratives that maximise scores and give you a competitive advantage. I also craft impactful copy for online and offline content to engage and resonate with your audience.

Document formatting and structuring

Creating professionally formatted documents that are visually appealing, easy to navigate and fully compliant with bid/brand guidelines. Advanced knowledge in Microsoft Word, styles and templates ensures your documents look professional and polished to make a good impression.

Reviews
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Chris Milburn profile picture
Chris Milburn
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Allie has been working as a Shipley Associate for nearly a year and has proven herself to be a diligent, professional and trusted team member. Applying Shipley best practice in all aspects of her work, she has supported several public sector bids, contributing to successful wins worth over £15m. With a meticulous eye for detail, Allie is skilled in reviewing, editing and developing high-quality bid and library content and producing detailed compliance matrices for complex bids. Hardworking, flexible and collaborative, Allie is a pleasure to work with.
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Sarah Hinchliffe profile picture
Sarah Hinchliffe
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Allie’s great to work with as someone who will uplift draft copy to be compliant, responsive and strategic - answering the question, making content customer focused and weaving in benefits, evidence and key messaging. She’s also brilliant at spotting an opportunity for a diagram to complement the text. Her writing ability and attention to detail are outstanding and she is dedicated to doing an excellent job every time.
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Adrian Leer profile picture
Adrian Leer
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Allie came in at relatively short notice to help us with a couple of bids.  From the outset, she slotted into our response team seamlessly, adding value from day one.  With a particular eye for detail and a compelling writing style, Allie’s contributions so far have been excellent.  I am looking forward to her doing more work with us in 2026.
Posted on Google Google
Sarah Shafiei-Sabet profile picture
Sarah Shafiei-Sabet
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I had the pleasure of working with Allie on a critical framework bid during a busy period over Christmas. With my capacity stretched, Allie stepped in to conduct an extremely thorough red team review, turning around a detailed report within just a couple of days. The feedback was clear, well-structured, and highly actionable, making it easy to implement improvements quickly. Not only did Allie provide insightful comments on content, but they also suggested formatting and structural changes to enhance clarity. Allie's bid expertise and a customer-focused approach was evident throughout and I would highly recommend Allie to anyone needing high-quality bid support.
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